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The Design Game

A podcast about the role of design in sports hosted by David Merriell and Justin Hastings

033: Under Armour, Overdeliver

David & Justin discuss the impressive rise and success of Under Armour over the past decade, especially its recent campaign featuring Tom Brady, Steph Curry, Jordan Speith, and Misty Copeland.

Topics discussed in this episode:

  • UA commercials playlist
  • Steph signs in 2013
  • The crazy James Harden deal
  • Fila’s Mantis commercial
  • Fox’s NHL commercials
    • Golf would be better if it were hockey
    • Bowling would be better, too
  • ESPN’s fantastic black and white NHL commercials
    • Peter Forsberg
    • Brendan Shanahan
    • Too much curve
    • Ice guru
    • Paul Coffey
  • The ESPN NHL theme, because it’s awesome
  • Older UA commercials
    • Click clack
    • Protect this house!
    • Protect this house, newer campaign
  • Bonus note: Steph just re-signed through 2024!!!

Download

October 28, 2015 Filed Under: Episodes

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034: Field of Screens »

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